“Swipe Life” sees Rozay and Ferg boast about their riches from the comfort of the club VIP area. Missy aside, Always Strive and Prosper runs the typical major rap label playbook of guest stars. An ASAP Ferg-Missy Elliott collaboration sounds interesting on paper, but not even a guest spot from the greatest club commander of them all can get “Strive” to ignite. It’s music for when you’re too drunk or stoned to take in anything but a thumping beat. “Strive” opens with some smooth 16-bit jazz before building into the kind of faceless club joint indistinguishable from the hundreds of other late-night dance floor numbers. “Hungry Ham” reunites Skrillex with the mob after Rocky’s “Wild For the Night”, but the wacky electronics that made that track such a riot are replaced by stuttering, jittery yelps that grate on the ear. A lot of songs here will crush leaner joints when played back-to-back on the radio, but aren’t much fun when you turn up the dial. It’s the classic reach-for-radio play that feels forced and ill-suited. Stylistically, it’s a giant leap from Ferg’s RCA debut, Trap Lord, and its concrete walls and blood-soaked narratives, as he tries to balance his own of brand knuckle-duster rap with bombastic EDM, slinky R&B, and other more chart-friendly sounds. Maybe Ferg could be the rap Kato, the Green Hornet’s loyal accomplice who pulled off the mask, jumped over a continent, and became the most lauded martial arts star of them all: Bruce Lee.Īlways Strive and Prosper is a record with widescreen dreams. Plus, he’s kind of weird, making hard-as-nails gangster rap tinted with an appealing irreverence. The Harlemite won’t accept his fate as second in command, and why should he? His granite voice and formidable flow channel the spirits of Biggie, Big L, and a dozen other New York legends. positioned himself as the most likely member of ASAP Mob to harness the brand into a singular rap career.
So what of ASAP Ferg? As Rocky and the sadly departed Yams helped usher in a new wave of East Coast inventiveness with their hollowed-out, Southern-washed sound, Darold Ferguson, Jr. It’s just that their legacy will always be shackled to another. And it’s tough to gauge Pippen’s accomplishments without stacking them next to Jordan’s. G-Unit made being 50 Cent’s weed carrier a viable career move. Juelz could (and should) have been a star, but he could never have been Killa Cam. It’s damn near impossible when you’ve already been pegged as the deputy.
In 2016 Asap Ferg released his second studio album “Always Strive and Prosper”, which actually means abbreviation “ASAP”, which is used by both, Asap Ferg and Asap Rocky as their monikers.Making that giant step from supporting star to leading man is a tough thing to do. His “Trap Lord” was released in 2013 and occupied the 9 th position in Billboard 200. Later Asap Ferg used that same name for his debut album. Everything he does – either fashion or rapping – he does it passionately and puts 101% of his energy in it.įor his persistence and ability to work hard he was called “A Trap Lord” by his fans. Both the rappers took their stage nick names from the band name.Īs Asap Ferg used to tell, the main secret of his popularity is his persistence. Together the boys entered the band Asap Mob. The boys rapped together just for fun and it was Rocky, who inspired Ferg to make career of a musician. Asap Ferg was interested in music from the earliest years, but when his father died from kidney disease, he decided to devote his life to fashion and make his boutique prosperous.Īt the same time, Asap Ferg had a school friend, another popular rapper, Asap Rocky. His father sold fashionable clothes in the local boutique and draw logos for various music recording labels. How did it happen, that Asap Ferg decided to devote his life to music making?Īsap Ferg was born in Harlem, New York. His debut album “Trap Lord” became extremely successful and he won “Rookie of the Year” title for it. Asap Ferg is now a popular rapper, who can boast with two studio albums.
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